[HO1Q- Holistic Overview #1 Quality] IMPORTANCE OF CRM Time to introduce the key concepts of customer relationship thinking, and I emphasize that these are the key concepts that are used in all our training programms. Our thinking is based on these concepts. So it is really important to understand them really well. Just for the guidance I would like to show these guiding star. Believe it or not ..... It's the same Marketing process to engage with your Audience and make your Music "Famous"